This week, adidas came out with a new campaign, driven by women, titled: FEARLESS AF. Launched in lieu of The New York City Marathon today, featuring six female figures in the sport, FEARLESS AF highlights each athlete, asking the defininition of her core confidence; BOLD AF, CREATIVE AF, and BOSS AF, were just a few of their answers.
At the brand’s flagship store on Friday, the awesome adidas ambassadors Karlie Kloss, Kathrine Switzer, Mary Keitany, Robin Arzon, Jessie Zapo, and Jen Rines held a panel discussion, and delivered the message with a motivation able to reach us all, regardless of our marathon abilities.
Afterwards, office spoke with a few of these powerhouses on what it means to be a woman in sport.
The NYC Marathon will run through all five boroughs Sunday November 5th. DOPE AF.