Arrivals NYC Pop-Up

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Pratt graduate and former architect Jeff Johnson realized there was gap in the market for stylish and affordable outerwear. Soon after, he linked up with serial entrepreneur Kal Vepuri to launch The Arrivals, a forward-thinking direct-to-consumer label specializing in trend-right coats and jackets. Johnson walked us through the brand’s latest pop up and discussed why the DTC model is the way forward for retailers.

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