The Good Company is more than clothing— it is a community, formed around the label’s 97 Allen St. location. The L.E.S. subcultures spanning from skaters, artists, musicians— have found their solace here. And now, the brand is reflecting their rebel collective’s home in the Summer 2017 line, released last week, which features graphics reminiscent of both the vibrant type and iconography that surrounds the neighborhood with nuances that are inject the experimental youthful attitude the creative group of kids themselves exude. The Good Co.’s new collection is now available online and at their store on Allen St.

  • Photos by Peter Sutherland
  • Modeled by Michael Rodriguez
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#Good Co.

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