In 2016 WILLY CHAVARRIA created a small collection of under his own name with expressive oversized silhouettes and an intention to share the influences of Chicano styling in a high fashion collection. Since then the brand has continued to utilize its public platform to give glory to the less appreciated and put social justice at the forefront of the company’s ambitions.
Now releasing his FW19 Collection, Willy introduces his first denim focused collection with pure respect for quiet elegance and modern sexuality. DIRTY WILLY DENIM shares Willy’s vision of realizing a future of positive human evolution, dignity, and respect. With a tailored structure and exaggerated Willy shapes, denim takes new meaning in unwashed and washed indigo and black.
For the campaign images, Willy reveals the grace and sensuality of black washed denim working with friends and collaborators of the brand as models, reflecting the realness of the collection.
Highlights include the MONSTER WORK JACKET, a large, voluminous jacket that envelopes the wearer inside a blanket of heavy denim. High waisted straight and wide-leg jeans, boxy work shirts, a denim pullover, and a cargo jean round on the collection. These styles will continue to be offered as year-round essentials to complement the WILLY seasonal drops.