With much to celebrate this past Friday, September 8, yours truly co-hosted a massive party alongside our good friends and longtime collaborators at adidas Originals. The party not only established our latest language-dedicated site, HYPEBEAST France, but it also unveiled the footwear giant’s futuristic EQT collection for Fall/Winter 2017.
The HYPEBEAST x adidas Originals “EQT Party” kicked off at Palais de Tokyo with a short film counting down to the launch of our new French division. Shortly after, partygoers experienced an immersive fashion show highlighting the latest EQT sneakers and apparel. The space also included — among the sea of young, stylish creatives in attendance — a private “EQT Room” that traced the story of the iconic EQT line, from its birth in 1991 in Berlin, to today. Lastly, Friday night’s festivities were headlined by an off-the-charts performance from French rap artist S.Pri Noir.