After a string of joint projects with Native Sons, WORKSUCKS and Peanuts & Co., Shawn Yue’s label MADNESS recently unveiled its latest stand-alone collection with a Woody Allen-inspired campaign. Shot in Tokyo, the campaign displays MADNESS’ latest garment offerings which feature the label’s signature quality materials and attention to detail. The campaign blends Shawn’s penchant for minimalism with Woody Allen-esque shots, displaying the mood of MADNESS. Check out the campaign above and let us know what you think.
For more contemporary fashion, check out Passarella Death Squad’s recently released “Hyperreal” capsule collection.
MADNESS Video Teaser
MADNESS Video Teaser 2
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