For Gucci Dans Les Rues the eclectic Gucci tribe are young dreamers transported to Paris in May 1968. The Gucci Pre-Fall 2018 campaign directed by Glen Luchford is inspired by the bold, experimental and iconoclastic French Nouvelle Vague filmmakers of the late 50s and 60s.

Gucci Dans Les Rues Preview 1


Re(Belle) Re(Belle). Maxine reads from L’Éternité by Arthur Rimbaud (1872).
Art director: Christopher Simmonds
Creative director: Alessandro Michele

Gucci Dans Les Rues Preview 2


It’s Just You, Me and the Future. Jean-Paul reads from ‘L’Éternité’ by Arthur Rimbaud (1872).
Art director: Christopher Simmonds
Creative director: Alessandro Michele

 

Gucci Dans Les Rues Preview 3

Liberté, Égalité… Sexualité? Valérie reads from ‘L’Éternité’ by Arthur Rimbaud (1872).
Art director: Christopher Simmonds
Creative director: Alessandro Michele

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